I had a thought:

A good way to get word out about a cause is to be innovative for the sake of being innovative. Be the best at something: design, use of color, whatever. That way, the message will be spread not only for the sake of spreading the message, but also because it is amazing at whatever it is the best at. Problem I foresee is that the message will be lost in the hype of things. Example of this working. AIDS slogans at baseball games: visuals to come

Time to tutor more.

Update (12/27/08): Here are those pictures I promised: